Privacy Policy

Your Privacy Matters

Vivids Group Limited, UK, operating Pyxa.ai, values your privacy and is committed to protecting your personal information.

Pyxa.ai is an AI-powered content generation platform used by users in different countries and regions. This Privacy Policy explains what information we collect, how we use it, how AI processing works, how long we retain information, and what rights may apply depending on your location.

We do not sell your personal data.

Because Pyxa.ai uses third-party AI models, cloud infrastructure, payment providers, analytics tools, and other technology partners, some information may be processed by trusted service providers where necessary to deliver the platform.

Information We Collect

We collect information that helps us provide, secure, improve, support, and operate the platform. This may include:

• Account information such as your name, username, email address, account details, profile information, plan type, and login information.
• Contact and billing information such as your email address, phone number, billing details, transaction metadata, invoices, refund records, and payment status. We do not store your full card details on our servers.
• Usage information such as tools used, selected models, feature activity, credit activity, generation activity, session details, preferences, account status, fair-use activity, and service history.
• User content such as prompts, conversations, uploaded files, images, documents, brand materials, reference materials, generated text, generated images, generated videos, generated audio, saved documents, folders, and other inputs or outputs created through the platform.
• Communication data such as support messages, account questions, complaints, dispute correspondence, and service-related communications.
• Technical information such as IP address, device type, browser type, operating system, cookies, log data, error data, approximate location derived from technical information, and similar identifiers.
• Integration information where you choose to connect third-party services, such as social media, website, publishing, payment, or automation integrations.
• Analytics information that helps us understand platform performance, feature usage, service reliability, and user experience.

User Content Ownership

You retain ownership of the prompts, conversations, uploaded files, documents, images, audio, video, brand materials, reference materials, and AI-generated outputs that you create, upload, or save through Pyxa.ai.

Pyxa.ai does not claim ownership of your private user content. You are responsible for ensuring that any content you upload, generate, publish, export, or use through the platform complies with applicable laws, third-party rights, and our Terms and Conditions.

How We Use Your Information

We use information to:

• Provide, operate, maintain, and improve Pyxa.ai.
• Process your requests and deliver AI-generated content, responses, images, videos, audio, documents, or other outputs.
• Store your account content so you can access, manage, download, reuse, organise, and continue your work while your account is active.
• Create, manage, verify, and secure your account.
• Process payments, maintain purchase records, manage subscriptions, process refunds, and respond to chargebacks or payment disputes.
• Provide customer support and resolve account, access, credit, usage, billing, or technical issues.
• Manage credits, plans, fair-use limits, tool activity, service reliability, provider costs, and platform availability.
• Improve features, workflows, performance, reliability, and user experience.
• Understand product usage and platform performance through analytics and aggregated insights.
• Protect the platform from misuse, abuse, fraud, unauthorised access, security threats, and policy violations.
• Send service updates, account notices, technical messages, security notices, policy updates, and important platform information.
• Send promotional emails where allowed. You can opt out of promotional emails at any time.
• Comply with legal obligations, enforce our terms, resolve disputes, and establish, exercise, or defend legal claims.

AI Processing and User Content

When you use AI tools inside Pyxa.ai, the prompts, conversations, files, images, audio, video, documents, brand materials, reference materials, system instructions, or other inputs you provide may need to be processed to deliver the requested result.

Some AI features are powered by third-party AI model providers, technology providers, infrastructure providers, or processing partners. These may include providers such as OpenAI, Google/Gemini, Anthropic/Claude, Perplexity, DeepSeek, image or video generation providers, voice providers, and other AI infrastructure partners.

When a user selects or uses an AI-powered feature, the relevant input may be transmitted to the applicable provider only as necessary to process the requested task and return the AI-generated output.

Where available, Pyxa.ai uses provider settings, API terms, data processing agreements, contractual safeguards, and technical controls designed to prevent private API-submitted user content from being used for third-party model training.

However, third-party providers may have their own privacy, security, retention, abuse-monitoring, data processing, and international transfer terms. These may vary by provider, model, region, service type, plan type, or feature.

Users should avoid submitting highly sensitive personal, confidential, regulated, legally privileged, medical, financial, or other sensitive information unless they are comfortable with the applicable provider terms and the nature of AI processing.

We may use anonymised, aggregated, or statistical usage insights to understand platform performance, improve features, monitor reliability, manage fair usage, prevent abuse, and improve user experience. These insights are not intended to identify the private substance of your prompts, files, conversations, or generated outputs.

Third Party Service Providers

We work with trusted third-party service providers to operate Pyxa.ai. These may include:

• Payment processors.
• Cloud hosting and storage providers, including Google Cloud.
• Analytics and performance tools.
• Security and authentication services.
• Customer support tools.
• Email and communication providers.
• AI technology and model providers.
• Image, video, audio, speech, avatar, or media-processing providers.
• Social media, website, automation, or publishing integration providers, where you choose to connect them.
• Professional advisers, legal advisers, accountants, or compliance providers where required.

These providers process information only where needed to deliver their services, support our platform, maintain security, process requests, prevent abuse, resolve disputes, or meet legal requirements.

Some third-party providers may have their own privacy, security, data processing, retention, international transfer, or usage terms. Where appropriate, we use contractual, technical, and organisational safeguards designed to protect user information and restrict processing to the purposes required for providing the service.

Cookies and Tracking Technologies

Pyxa.ai may use cookies and similar technologies to keep the platform working, improve performance, remember preferences, support security, and understand how users interact with the website. Cookies may include:

• Essential cookies needed for login, security, and core functionality.
• Preference cookies that remember settings and choices.
• Analytics cookies that help us improve performance and usability.
• Feature cookies that support specific tools or platform functions.

You can manage or disable cookies through your browser settings, but some parts of Pyxa.ai may not work properly without essential cookies.

Where applicable, we may also use marketing, advertising, or attribution technologies to understand campaign performance and improve our communications. Where required by law, we will request consent or provide choices for non-essential cookies.

Marketing Communications

We may send you helpful product updates, feature announcements, offers, or educational content related to Pyxa.ai.

You can opt out of promotional emails at any time by using the unsubscribe link or contacting support.

Important service, security, payment, or account related messages may still be sent where necessary.

Data Security

We use reasonable technical and organisational safeguards designed to protect user information and maintain the security, reliability, and integrity of Pyxa.ai.

These safeguards may include HTTPS/TLS encryption while data is transmitted, encryption at rest where supported by our cloud infrastructure and storage providers, secure cloud hosting infrastructure including Google Cloud, authentication controls, restricted administrative access, internal access controls, and monitoring for errors, abuse, suspicious activity, and platform reliability.

Access to user data within Pyxa.ai is limited to authorised personnel only where required for support, security, maintenance, operational, billing, legal, compliance, fraud-prevention, or dispute-resolution purposes.

We also use security measures designed to protect API keys, provider credentials, payment-related metadata, connected services, and other sensitive operational information.

No method of storage, transmission, or online processing is completely secure. Users are responsible for protecting their account credentials, passwords, connected accounts, exported files, public links, and any third-party credentials or API keys they choose to use with the platform.

If you believe your account, login details, connected services, or credentials have been exposed, please contact Pyxa.ai support promptly.

International Data Transfers

Pyxa.ai is currently operated by Vivids Group Limited in the United Kingdom, but our users, service providers, cloud infrastructure, AI providers, payment providers, and technology partners may be located in different countries.

Your information may be processed in the United Kingdom, the European Economic Area, the United States, or other countries where we, our affiliates, or our service providers operate.

Where required, we use appropriate safeguards for international transfers, such as contractual protections, data processing terms, standard contractual clauses, security measures, encryption in transit, and where appropriate, encryption at rest.

Because Pyxa.ai uses third-party AI and cloud providers, the location of processing may vary depending on the provider, model, service, infrastructure, or feature used.

Data Retention

We keep personal information only for as long as reasonably needed for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Retention periods may depend on how long your account remains active, the type of data involved, whether the data is needed to provide the service, whether deletion has been requested, and whether retention is required for support, security, billing, tax, accounting, fraud prevention, fair-use monitoring, dispute handling, chargebacks, legal claims, compliance, or operational reasons.

While your account is active, Pyxa.ai stores prompts, conversations, uploaded files, generated outputs, images, videos, audio, saved documents, folders, brand materials, reference materials, usage history, and related account content so you can access, manage, download, reuse, organise, and continue your work. Some deleted items may remain subject to a soft-delete or recovery mechanism for operational, support, security, continuity, or user-recovery purposes.

Some limited records may be retained for longer where required or permitted for billing, payment history, invoices, refunds, tax, accounting, chargebacks, fraud prevention, abuse investigation, security, fair-use enforcement, legal claims, dispute handling, platform protection, regulatory obligations, or compliance requirements.

Support communications, usage records, credit activity, generation activity, fair-use records, abuse-prevention records, technical logs, and security logs may be retained for as long as reasonably needed to provide support, resolve disputes, enforce our Terms and Conditions, troubleshoot issues, protect account security, maintain platform reliability, prevent misuse, and safeguard other users.

Billing and transaction records may be retained for longer periods where required for tax, accounting, financial reporting, refund handling, chargeback responses, fraud prevention, legal claims, or compliance obligations.

Backups may retain data for a limited period before being overwritten or deleted according to our backup cycle. Because backups are used for security and disaster recovery, deleted data may not be removed from all backups immediately.

Some third-party service providers, including AI providers, payment processors, cloud providers, analytics tools, and other technology partners, may retain limited data according to their own privacy, security, abuse-monitoring, legal, retention, or compliance requirements. Where applicable, deletion requests may be subject to the relevant provider's terms and technical capabilities.

Where information is no longer needed, we will delete it, anonymise it, or retain it only where legally, operationally, or technically required.

Folders, Documents, Brand Voice and Uploaded Reference Files

Pyxa.ai may provide features such as folders, My Documents, Brand Voice, AI File Chat, uploaded files, saved outputs, and other organisational tools to help users manage their work.

Content added to these areas may include prompts, generated outputs, documents, files, images, brand materials, tone or style preferences, reference materials, or other user-provided information.

This content is used to provide the relevant platform features, organise your work, generate requested outputs, maintain your account, and provide support where required.

Fair Usage, Abuse Prevention and Service Reliability

We may review usage activity, credit activity, tool activity, generation activity, technical logs, account status, and related account information to protect Pyxa.ai, enforce fair usage, prevent misuse, investigate abuse, maintain service reliability, manage provider costs, and ensure the platform remains available to users.

Where possible, this review focuses on usage patterns, technical activity, account behaviour, and service performance rather than the private substance of user content.

In some cases, we may retain limited usage, support, billing, or dispute-related records where reasonably necessary to enforce our Terms and Conditions, respond to chargebacks, investigate misuse, or protect the platform and other users.

Your Privacy Rights

Depending on your location and applicable data protection laws, you may have rights over your personal information. These may include the right to:

• Request access to your personal information.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal, operational, billing, security, fraud-prevention, dispute, backup, or compliance requirements.
• Request restriction of certain processing activities.
• Object to certain uses, such as direct marketing.
• Request a copy or transfer of your data where applicable.
• Withdraw consent where processing is based on consent.
• Opt out of certain marketing communications.

Where deletion is requested, we will take reasonable steps to delete or anonymise eligible personal information, subject to legal, billing, accounting, security, fraud prevention, chargeback, dispute, technical, backup, or operational requirements.

Some information may remain in backups, logs, payment records, support records, dispute records, or legal records for a limited period where required or permitted by law.

To exercise your rights, please contact Pyxa.ai support through the official support channel.

Children's Privacy

Pyxa.ai is not intended for children under 16. We do not knowingly collect personal information from children under 16.

Where US law applies, Pyxa.ai is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

If we become aware that a child has provided personal information without appropriate consent, we will take appropriate steps to delete it.

Data Breaches

If a data breach occurs, we will take appropriate steps to investigate, reduce risk, protect affected users, and notify users, regulators, service providers, or other parties where required by applicable law.

Notification timing and content may vary depending on the nature of the incident, the information involved, the risk to users, and the laws that apply.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our platform, services, technology, or legal requirements.

The latest version will always be available on this page. Where changes are significant, we may notify users through email, the platform, or another suitable method.

Contact

If you have questions about this Privacy Policy or how your information is handled, please contact Pyxa.ai support through the official support channel available on our website or inside your account.

Our official support channels are:

• Support ticketing system accessible from the platform.
• Support email: [email protected]